Why developing a strong brand is important for small businesses too!

Branding is more than just a memorable logo! A strong brand presence is important for your recognition; a recognisable brand promotes trust, and trust creates repeat custom. A person’s perception of your company is built on your customer service, reputation, advertising and logo. When all of these elements are positive, you have a healthy brand. Here are a few reasons … Read More

Do pop-ups (modals) really work or can they be harmful to your user experience?

Providing your user with a positive experience is key to the success of your website. Studies have suggested that the experience of enjoyment has a number of major components when that experience is most positive. The ability to concentrate on what you’re doing, a sense of control and an effortless involvement that dissipates worry are often all mentioned. Bearing this … Read More